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When I sat down to create this ad campaign, I took many of my favorite images from the past year and began to design. I kept the word "Desire" and the tagline "Desire the Extraordinary" the same as well as my contact information. I simply changed the font colors (when appropriate) for each ad according to the colors in the image. I'd love to hear your favorite of these 3. Enjoy!
MARCH 2006
APRIL 2006
MAY 2006
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I have to go with number three!
It's got "Desire."
Posted by: KRIS KAN | January 13, 2007 at 01:24 AM
Joe,
I love the composition and use of lines in number one and three, but for some reason, I find myself looking the most at number two. I personally think that any of the three would work well. Number one gives the most grandious (sp?) impression which works well with extraordinary, but they all have a unique feel. Great work and I love the tag-line.
- Jason
Posted by: Jason Thon | January 13, 2007 at 07:12 AM
#1 & #3 are the best.
Nice work as usual. Keep shooting!
Posted by: Noel Del Pilar | January 13, 2007 at 09:53 AM
Hey Joe,
Number 1 and number 3 in that order... love them!
You rock.
Posted by: Rudy Arpia | January 13, 2007 at 10:00 AM
HOLY COW! First design takes the cake! WOW! Seriously, I can't imagine the type of response you'd receive with the first image! #2 and #3 kick booty in the photo department, but the first one is something that people have never seen before. The colors really make it all work, its unique!! Go for the gusto!
April
Posted by: April Greer Photography | January 13, 2007 at 11:48 AM
I like number one the best, but more than anything, I love the branding concept. All the images are great, but the repetition of the theme is what makes it a winner. I want to do something like it, but I'm debating on an ovrall theme, whether to go with elegant and sophisticated or to go more contemporary and cool.
Posted by: Steve Chesler | January 13, 2007 at 12:57 PM
#3 is my favorite. Strong sense of emotion and drama. Your design work and eye is very appealing. Nice work. These would make great post card mailings as well.
Posted by: scott anderson | January 13, 2007 at 02:23 PM
I vote for #1. The colors are outstanding!
I also love the font for the word Desire.
Eleni
Posted by: eleni | January 13, 2007 at 07:18 PM
Hard to choose but I'd say #1 for WOW factor if you were looking to catch peoples' eye/attention at first glance as an ad campaign. #2 for the best representation of 'desire' from a couple's perspective and #3 is the thinking person's choice....I see 'desire' in her expression and that really comes through the more I look at your image.
Love the name of your blog...too cool. Looking forward to shooting with you on Wed!
Cheers!
Posted by: Alex Hill | January 14, 2007 at 11:05 AM
Number 1 rocks! Great color, beautiful image...I think that sums up Desire ;-)
Fred
Posted by: Fred Egan | Photographer | January 16, 2007 at 12:40 PM
I would have to say #3 is the winner. I love the black and white and silhouettes. The image just speaks for itself - Desire!!!
Just my 2 cents
Posted by: Tony | January 17, 2007 at 07:12 PM
I LOVE #1, the colors are amazing, and it feels like one of those dreamy vacation brochures, which definately brings about desire for me!
Posted by: Lara | January 18, 2007 at 11:07 PM