This is a quirky little book I bought while "wasting time day dreaming" in a bookstore. The cover is classic..the message is perfect, "The world's best-selling book" by Paul Arden. I did a double take when I read that, then I got it. This is a fun book that has a contemporary design with photos and graphics. As you know, I'm really into audio books, but this one you really need to own in print. It's not just a cute book with great design. Inside are some very thought provoking ideas. For example, the book contains "chapters" on "being fired can be a positive career move", "compose your ad from the weakest point", and "do not try to win awards". It's a delightful book that can be read in an afternoon (right before you start daydreaming). Enjoy.
Book Description It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous
slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
What a neat way to look at it! As a total joke this weekend, I purchased the domain name bestphotographerintheworld.com (et. al.). Perhaps it was less my sense of humor, and more my sub-conscious preparing me for future success? Thank you for the book recommendation!
Posted by: Jillian Kay | January 29, 2007 at 03:29 PM
I love this book! Paul manages to balance insight with humor. I just picked up a copy of his other book, "Whatever You Think, Think the Opposite."
http://www.amazon.com/Whatever-You-Think-Opposite/dp/1591841216
Check it out. It's awesome.
BTW, thanks for hosting Mark and Erin at your studio last week!
You guys have a great community out there and it's inspiring to see the collaborative spirit.
Best,
Rachel
Posted by: Rachel@LACOUR | February 03, 2007 at 11:14 PM