How are you perceived by others?
Does your business blend in like a chameleon on the business landscape?
What separates you, TODAY, right now, from everyone else in your industry?
Quick! Think of three things that make your business stand out to prospects.
Do you capitalize on those qualities that make you unique? Or are they hidden and hard to see?
Most importantly, be true to yourself. Not everyone will stand out in their appearance. Nor should everyone try. But remember, your clients do judge the way you look. Dress accordingly.
How do you perceive this man? When I jumped out of the car to photograph him he was very polite and soft spoken. We were in a parking garage in Monterey and he was there with his wife and little girl. Often it's difficult to get past first impressions.

Are your business benefits blending into the background of your competitors?
