People who are different, stand out and get noticed.
For good or bad, "different" gets noticed, and remembered.
I saw this woman from a mile away.
Are you using the assets you've been given to make your business memorable in the mind of your prospects?
Break the Rules.
Often, you get attention when you do something others won't do.
The question is, what kind of attention will you receive when you do it?
Act accordingly.
How are you perceived by others?
Does your business blend in like a chameleon on the business landscape?
What separates you, TODAY, right now, from everyone else in your industry?
Quick! Think of three things that make your business stand out to prospects.
Do you capitalize on those qualities that make you unique? Or are they hidden and hard to see?
Most importantly, be true to yourself. Not everyone will stand out in their appearance. Nor should everyone try. But remember, your clients do judge the way you look. Dress accordingly.
How do you perceive this man? When I jumped out of the car to photograph him he was very polite and soft spoken. We were in a parking garage in Monterey and he was there with his wife and little girl. Often it's difficult to get past first impressions.
Are your business benefits blending into the background of your competitors?
Where in the world do you think Becker will be today?
Where To Buy an iPhone (Update)
"Don't go to an Apple store," Steve Jobs famously advised Arianna Huffington last month. "It will be a madhouse there. People will be lined up around the block, sleeping on the sidewalk to get one. Go to an AT&T/Cingular store. Most people don't know that they will be selling them too." (link)
Good advice? That depends.
There are 164 Apple Stores in the U.S. and 1,800 AT&T Wireless outlets, so you probably have a better chance of finding an AT&T store with a short line.
On the other hand, Apple probably controls the distribution of the devices, so there may be a larger supply in stock at its stores when they go on sale Friday at 6 p.m.
And you can buy more iPhones at Apple. AT&T (T) announced yesterday that it will limit sales to one per customer. Apple (AAPL) in a press release this morning announced that customers at its stores will be allowed up to two -- one for yourself and another to, say, sell for a profit on eBay.
The lines should move quickly at either company's outlets; the authorization procedure that usually seems to take forever can be done at home, through your iTunes account. But having dealt with staffers at both outlets, I'd put my money on Apple's staff to get you in and out more smoothly.
Alternatively, you can buy your iPhone online. The link on Apple's online store, which appeared a few days but was grayed out, has now gone live. It's not clear whether buyers on the West Coast have to wait until 6 p.m. Pacific time, or can place their orders when it's 6 p.m. in New York. We'll find out soon enough.
Wherever you buy your phone, Apple is the place to go to find out how to use it. According to today's press release:
Beginning Saturday morning, iPhone customers can learn how to get the most out of the iPhone with free, in-depth workshops offered throughout the day at all Apple retail stores. Every Apple retail store will offer support for iPhone at the Genius Bar and personal training through Apple's new One to One program. (link)
Each company offers a handy store finder. To find the Apple store nearest you, go here. To find an AT&T store that carries iPhones, go here. Here again, however, Apple retail does AT&T one better. It has set up an iPhone availability webpage that tells you, store by store, if their supply has run out.
UPDATE: AppleInsider reports that Apple will be hosting a nationwide sleepover tonight as a skeleton staff of Apple employees man the Apple's stores overnight, presumably for security reasons. And Cult of Mac reports that Steve Jobs will host a rare town meeting for employees this morning at 11:00 a.m PT.
One of my [b]est friends is doing a a killer photo workshop in Santorini, Greece. David Beckstead is wisely teaming up with my fabulously famous friend Becker to teach and inspire in one of the worlds most gorgeous locations. This should not [b] missed. Maybe I could tag along as a model in some slinky Versace outfit. Or maybe not. Anyway, check out BeckersBlog for all the details!
Here's the latest two Desire Ads. I'll be creating more over the next few months and I'll keep you posted. I'd like to hear your thoughts on your (all time) favorite Ad from the last 5 weeks of the Desire Campaign. Come on people, throw in your two cents. Exercise your right to vote. Be patriotic. Thanks!
DEC 2006
JAN 2007
OK, Heres the next three. I really started to make changes with these ads. At the suggestion of a wedding consultant friend of mine, I began to introduce photos of me in the ads. I also started to add textures and /or design elements. I'd like to know your thoughts. Comments anyone?
SEPT 2006
OCT 2006
NOV 2006
Week three of the Desire campaign candidates are below. I'll pull the favorites from all of the previous weeks and have a showdown based on your votes. You all rock! Thank you for your comments!
June 2006
July 2006
August 2006
When I sat down to create this ad campaign, I took many of my favorite images from the past year and began to design. I kept the word "Desire" and the tagline "Desire the Extraordinary" the same as well as my contact information. I simply changed the font colors (when appropriate) for each ad according to the colors in the image. I'd love to hear your favorite of these 3. Enjoy!
MARCH 2006
APRIL 2006
MAY 2006
